Professional Lighting and Sound Exhibition to be held in Guangzhou in 2025
The 23rd Prolight+Sound Guangzhou International Professional Lighting and Sound Exhibition is a professional exhibition centered on the audio-visual industry. It will be held from May 27th to 30th, 2025 at the China Import and Export Fair Exhibition Hall.
From May 27th to 30th, the 23rd Guangzhou International Professional Lighting and Sound Exhibition (hereinafter referred to as "Guangzhou Exhibition"), the flagship exhibition of the global professional audio-visual industry, was grandly held at the China Import and Export Commodity Fair. For the first time, this exhibition spans across three major exhibition areas A, B, and D, with a total of 22 themed exhibition halls and an exhibition area of 210000 square meters, reaching a new high in scale! As an annual event in the global industry, this year's Guangzhou exhibition attracted 110363 professional visitors from over 127 countries and regions, with the number of overseas visitors increasing by 25% compared to last year!
On the morning of May 27th, Jiang Hongbo, Director of Guangdong Science and Technology Cooperation Research Promotion Center, Li Qingxin, Executive Director of Frankfurt Exhibition (Hong Kong) Co., Ltd., and key leaders from cooperative units such as China Stage Art Society, China Recording Artists Association, China Performance Industry Association, China Film and Television Technology Association, China Electronic Video Industry Association, UWA World Ultra HD Video Industry Alliance, and CCTV attended the opening ceremony of this exhibition. Director Jiang Hongbo stated in his speech that under the strategic guidance of the country's "innovative consumption scenarios, expansion of cultural and tourism economy, and activation of domestic demand momentum", this year's Guangzhou exhibition continues to adhere to the development concept of "technology empowering entertainment", and is committed to creating an innovative source and new hub for cooperation in the global audio-visual industry. ”
Technology exhibition hall, activating new scenes of cultural and tourism consumption
This year's Guangzhou exhibition continues to adhere to the development concept of "technology empowering entertainment", and has set up multiple immersive entertainment experience check-in points on site - using cutting-edge performing arts technologies such as VR, XR, AI intelligent sound field, holographic projection, etc., to integrate trendy cultural creativity into cultural and tourism consumption scenes. A series of immersive entertainment activities have been launched, such as the Unicorn series of events, the "Peak Shock - Return from Journey to the West" light and shadow performance show, and "Dream Back to Yuanmingyuan". Peak Shock - Journey to the West Returns "uses modern stage technology to bring the classic plot of" Journey to the West "to the stage, creating an immersive cultural and tourism experience of light and shadow performance space. As the world's first 3A level VR cultural and tourism experience project, "Dreaming Back to the Yuanmingyuan" has restored scenes from the heyday of the Yuanmingyuan with millimeter level accuracy, attracting many viewers to stop and watch.
Brand incubation site, supporting the dual promotion of cultural equipment consumption and supply
Guangzhou is an important lighting and audio industry base in China, with a complete industrial chain and strong manufacturing capabilities. The lighting and audio industry cluster in Guangzhou accounts for nearly 40% of the national output value of lighting and audio equipment, giving birth to numerous major domestic event equipment suppliers. At this exhibition, nearly 50% of Guangzhou's exhibitors participated, including local industry benchmark brands such as Ruifeng Intelligent, Haoyang Electronics, and Baolun Electronics. The exhibition is based in the Guangzhou lighting and audio manufacturing industry base, providing rich product and manufacturer resources for global buyers, while helping domestic enterprises explore international markets.
Recently, Guangdong has launched several policy measures to promote the high-quality development of the Guangdong performing arts market, which explicitly support Guangzhou and Shenzhen in building an international performing arts capital, introduce international high-quality commercial performance projects, and encourage various commercial performance projects to be held in Guangdong. In addition, a series of measures introduced by the government since the beginning of this year to develop the cultural and tourism economy will greatly enhance the activity of the domestic performing arts market and the demand for performing arts equipment, bringing direct benefits to the cultural equipment industry. The Guangzhou exhibition, as an important carrier connecting the supply and consumption of cultural equipment, will play a significant role in it.
Looking ahead to the future, Guangzhou Exhibition will continue to uphold its original intention, build a better communication platform for the professional audio-visual industry, promote the deep integration of technology and industry, promote the cultivation of new quality productivity in the industry, and help the industry achieve stability and long-term development. Looking forward to reuniting with everyone in Guangzhou from May 28th to 31st, 2026, to witness the new glory of the industry together!
